Competitors facing problems (bankruptcy, lawsuits, etc.)ħ.
New technology in development / beta testingĦ. Unresolved litigation, other legal issuesġ. Scalability issues with core products / servicesġ0. Poor location for access to customers / partners / talentĨ. Out of date equipment / machinery / technologyħ. No proprietary technology / patents in critical areasĥ. Unfavorable perception of brand in marketplaceĤ. Poor financial position (debt, declining revenue, etc.)ģ. Strong brand awareness in the marketplaceġ. Financial Resources / investor relationshipsħ. Strong customer base across multiple vertical industriesĦ. Some organizations find it useful to rank the items in each list in order of importance.ģ. general state of things) and whether or not its objectives are achievable.Ī typical SWOT Analysis is composed four lists (one for each SWOT component), with items similar to the examples below. Most importantly, the SWOT helps an organization determine its position (i.e. The SWOT Analysis is a primary component of a Situation Analysis(along with the Marketing Mix and 5 C’s Analysis), and a critical part of formulating a Business Plan. It involves specifying the objective of the business venture / project and identifying the internal and external factors that are favorable and unfavorable to achieve that objective.
SWOT Analysis refers to a strategic planning method used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project or business venture.
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